Internet marketing has developed a rapid surge in the past few years especially when the rate of unemployment is on the rise that affect mostly the youth. Many unemployed youth are looking for various money making opportunities and one of the fastest and cost-efficient way is to build a business online.
As more internet based businesses are being established, the online market has become more competitive. You need to develop new marketing skills and knowledge to keep up with the competition and to cope with the changing in Internet business world.
Read also: Real ways to earn money online
The demand for Internet marketing tips and techniques have grown significantly and new strategies of online marketing has been born, one of them is Opt-in email marketing, also known as permission marketing. Believe it or not, this technique can spread the word about your sites subsistence in a very cost effective way.
Opt-in marketing requires the permission of customer before you are allowed to send or promote any marketing materials, usually as newsletters delivered via e-mail.
The more targeted opt-in marketing mail is sent, the more chances there is to generate sales. To do this, you must first build a list of all those people who are interested in your niche and wants to subscribe to your opt-in marketing list.
Once they willingly subscribe, this will be a good list since they already shown interest in what you have to show, sell and promote to them. These are the people who have liked what they have seen in your site and decided to see more and maybe even purchase whatever product or service your site has to offer.
Many people would think that building subscriber lists would take lots of hard work and time to collect contact details. This is not entirely so as it also require a bit of patience and some strategies to open your business to a whole new world of target market. Take the effort to bring your business to a new level if traffic increase and good profits are what you want. An opt-in list will definitely do wonders for your business venture.
Here is one of the step-by-step method to build a list that I would like to share with you. If you would like to know more, you can check out Wealthy Affiliate, a comprehensive community learning platform for online marketers. Sometimes it may be confusing because there are so many different ways out there. Different groups of people would have different approaches in building an opt-in list, but no matter how diverse these methods are, there are always some key success factors involved. To name some, here are five of them.
Putting Up A Good Webform
Put up a good web form in your site or social media platform such as Facebook (read “How to turn Facebook Likes to Subscribers”) that immediately follows the end of your content. While some may say this is too soon to subscribe for a website visitors application, try to remember that your homepage should provide a quick good impression. If somehow a website visitor finds something that he or she doesn’t like and turns them off, they may just don’t bother to sign up.
A good web form for subscribing to an opt-in list is not hard to do (try AWeber). Just write a simple short statement from the perspective of your visitors on how they would like to see more and get updated about the your site. Then there should be an area where they could put in their names and e-mail address. Remember, the lesser details you are asking, the better response will be. This web form will automatically save and send you the data’s inputted. As more people sign in, your list will be growing. This is how you can create an opt in form.
Give Away Free E-book
To encourage more visitors to become subscribers, you can attract them by offering free e-books with content that may interest them. You can write an e-book on the niche that you are working on. A good e-book should be brief and straight to the point preferably not more than 20 pages in total including images as not many people like to see too many wordings. Attractive and high definition images will help to keep the interest of your subscribers to continue reading.
Remember, cover of your e-book is very important to leave an everlasting impression. It would be a good idea to engage a professional designer to design the cover. You may want to promote your offer in the free e-book too. But remember, only promote product that is good and can add value to your subscribers. Otherwise, you will lose the trust of your subscribers and they will be gone forever. It will also be good to offer your help in the e-book so that your subscribers know that you are always here to help them if they need you. For those who do not want to spent too much of your time writing, you can select ready-made quality e-book here for free give away to your subscribers.
Make Your Homepage Impressive
As mentioned in the first tip, make your homepage very, very impressive. You need to have well written articles and descriptions of your site. Depending on what your site is all about, you need to capture your website visitor’s fancy. Make your site useful and very easy to use. Do not expect everyone to be tech savvy. You can find good theme for your site here, make your graphics beautiful but don’t over do it.
Don’t waste your time making the homepage too overly large megabyte wise. Not all people have dedicated internet connections, the faster your site gets loaded, the better. Go for a look that borders between simplicity and sophisticated knowledge.
Provide Only High Quality Product with Excellent Service
A return customer is more likely to bring in more business. Many marketer focus on getting new customers but forgotten that it’s the existing customers that are more likely to buy from you again and again. These are also the customers who are more likely to recommend new customer to you. Word of mouth and recommendations alone can rake in more business than an expensive ad. With more members on the list, more people will get to know your new offer. However you must have 100% trust in your product before you promote them. Only by this, it will convince your customers the same way as how your product convinced you.
Only offer product valuable to your client and NEVER put money making as your #1 factor in deciding which product to promote.
Keep A Clean And Private List
Never lose the trust your customers have entrusted you. If you provide e-mails to a third party and your subscribers get spammed, many will probably unsubscribe from you. Remember, a good reputation will drive in more traffic and subscribers, as well as strengthen the loyalty of your customers.
So, how will you generate sales with the email list that you have accumulated? Your list can be used with an auto-responder tool to automate the emailing of offers to your subscribers. Below is a video explaining the most commonly used tool (aweber.com – new subscribers can have 30 days free trial) to generate good conversion using email marketing technique. This is also one of the tool I use to promote my products.
Whether you are unemployed or not, a youth or a working professional, as long as you want to build a sustainable business online, I am always here to help. If you need to know more, please drop me a comment below or find me inside Wealthy Affiliate and I will try to reply as soon as available.