Many are searching for ways to drive traffic without Google SEO as extra work is needed to keep up with their algorithm updates. For those who are choosing to stray from Google, here are 8 ways to drive traffic without Google SEO.
1. Google+ Communities
To be very frank, you can’t fully ignore the authority of Google in search advertising. Google is just too massive. But, if you’re trying to involve less with Google on SEO level, then you should take advantage of Google+. Being a social media platform developed by Google, it literally drives larger amount of traffic to websites. What you need is just to find relevant communities in Google+ to directly engage and connect with users who want to visit your website. Do not just post your website link there as you want to actively position yourself as a recognized and trusted sources. Engagement with communities is the key here.
2. YouTube Marketing
YouTube shouldn’t be underestimated as it processes more than 3 billion searches monthly. It is bigger than Bing, Ask, AOL and Yahoo combined! Utilize YouTube by creating niche videos are proven to drive traffic. You’ll drive traffic to your website with quality videos that encourage people to like, comment, and share.
In fact, YouTube is the second largest search engine. Google also ranked YouTube video on their search engine. If used correctly, your keywords can rank on Google easier than article posting. To increase the number of video views, use optimized titles, descriptions and tags.
3. Social Media Marketing
Many marketers who avoid Google choose social media to drive traffic. The selection of the relevant social media sites depends on your niche audience. For example, personal development niche can opt to drive traffic from LinkedIn. Again, your intention must not only to drive traffic back to your site – you need to provide valuable content. If you stop trying so hard to sell your product or service and focus on delivering what your followers want, you’ll drive more traffic to your website and improve conversion.
4. Social Bookmarking Sites
Building links can generate traffic very quickly. Very few fully take advantage of social bookmarking site like SumbleUpon and Reddit. The sites are not known to many new marketers despite it is great for link building. The key to successful backlink is to attract well established authority site to click on “do follow” links. To achieve this, you need to post content that can add value to members.
5. Guest Blogging
Even though Google’s Matt Cutts says “If you are using guest blogging as a way to gain links, you should probably stop”, it is still possible to capitalize on guest blogging. Again, it is all about quality of your content. Make sure your purpose is not solely to drop links but also to provide high quality and unique content. You want to create guest content that establishes you as an authority and not a spammer.
6. Leverage on Authority
Look out for authority in your niche and interview them. By associating with these authorities, you indirectly become one. This improves your credibility and you get the pot stirred to drive people to your site. As a result, they will share your website with others, thus increasing your traffic even more.
7. Email Marketing
Email marketing is highly relevant if you want to achieve higher conversion. When done correctly, it can produce a conversion rate of over 5%, definitely higher than general conversion rates for social media. However many avoid email marketing with the misconception that it is cumbersome and consume more time. For those who promote affiliate products listed on ClickBank, ShareASale or Commission Junction, find products that come with email swipe so that you do not have to write your own email copy. Alternatively you can engage ghost writers from Fiverr which only cost as low as $5 per copy.
If you have large fans and followers on Facebook, make sure you can convert Facebook likes into email subscribers then integrate with AWeber to make email marketing automated. The trick is to create a headline that attract readers to open the email.
8. Paid Advertisement
If you do not want to spend too much time driving traffic, choose paid advertisement. You can place banner ads on some high traffic websites, run Facebook/Twitter/Instagram ads, buy solo ads from established sellers or invest in pay-per-click advertising on Google Adwords or Bing. For me personally, I find solo ads more effective compared to other means of paid advertisement. Regardless of which type you choose, make sure you research it well before spending tons of money.
Despite the many ways not to involve Google SEO, we still need to face the reality that Google is king and here to stay. I do use Google SEO to drive traffic other than methods listed here. Below is the keyword research tool I use to rank my keywords on Google. You just need to key in keywords to start your research whereby the first 30 searches are free.
To help you do well in Google keyword research, here are some proven techniques that get your keywords ranked on #1 page of Google.
If you are interested to know more on How To Drive Traffic Without Google, or you have any ideas to share with us, do leave a comment below. We love to hear your stories.