We’ve always heard many internet marketing experts telling us that content is the #1 factor to succeed online. No doubt I do agree with this to a certain extent, but somehow or rather I think there are more to it to successfully build a sustainable business online.
Well, this myth has indeed attracted many to venture online with the hope that they can earn more money by merely building a website and input quality content. However with powerful search engine like Google, don’t you think quality content can already be easily obtained by many marketers? You can simple google these content then input your personal opinion and placed onto your website. Easy right? So everybody can have quality content on their site! I personally think there are too many #1 factor(s) to succeed online other than the content itself.
The Right Customer Database
Whether you are doing online or offline business, reaching out to the right customers are important for you to effectively offer your products to them. Right customers are people who are more likely to be interested in your offers. For example, if you are working on a home gardening niche, your “right customers” can be people who always post photos of gardening on social media sites.
Many marketers focus too much on getting new customers but forgotten that existing customers can convert better. Satisfied customers will be more receptive to your offers compared to new customers. This is because they have previous good experience and believe the following purchases will be equally good. Therefore it is important to take care of your existing customers while looking for new prospects.
Many online marketers offer free e-book to attract new subscribers to their list. However, most free e-books consist of very general information and could not win the heart of subscribers which lead to many subscribers opt-out after a while.
So how does “irresistible offer” look like? If you are offering free e-books, make sure its content is able to genuinely solve the major problems faced by most of your niche customers. Whereas if you are offering a product which require them to made a purchase, then your price strategy must be developed with the intention to help more people and not focusing solely on profit. This is because, selling online is already without boundaries where you can reach massive buyers to generate more profits. Online consumer can be well aware of the price offered by similar products. Therefore, marketers should work on value innovation which let your customers “Pay Less for More Value”. Low price but high quality products will earn u lots of money. This is called Value Innovation.
A content without an effective title is not able to attract people to read on. If you are driving traffics by using keywords search, then your title can be some phrases that many people are searching for. For example, if many people are searching for “How to make money online?” then you can write an article based on this title. However, there are too many competition on this keyword phrase and it may be very difficult for you to rank on Google. Therefore creating a compelling title is important if you plan to proactively sending traffics to your website via social media platform such as Facebook, Twitter, etc.
However if you are interested to apply keyword optimization in your content, then you may want to research for suitable keywords here.
A title which is controversial attracts more people to click on your posts. For example, the title in this article “Content Is Not The #1 Factor To Succeed Online” is controversial as most people think content is the key success factor to engage your site visitors. Another example is “Innovation Cannot Ensure Success” or “Innovate or Die”. Something daring and challenging can also engage your readers. Alternatively, you may want to try this formula on how to creatively write catchy headline in less than 5 seconds.
Copywriting and image
If you still think that content is extremely important to succeed online, then you should continue reading this. “Flowery copywriting” is not effective to engage readers anymore. With the increase of speed brought by technology, many will prefer to read valuable content in a straight forward manner. This is because there are just too many content to read online. Not many people will have the time to read one paragraph just to get a single piece of information that can be presented in one sentence.
Image is also one factor that should be taken seriously if you want to succeed online. It is one of the key success factor to attract visitors to read your content. Again, it is too “noisy” online and therefore you should show only images that are unique to most people. I am not able to directly tell you what images will attract readers but you will definitely know if you ever see one. Here are some sources of free images that can be helpful.
There are just too many #1 factors involved to successfully build a sustainable business online. If you have other #1 factors that you can share with us or if you want to know more about how to create a sustainable business online, please do leave me a comment below and I will reply as soon as available.