How Effective is Email Marketing Campaign
I’ve been receiving many emails everyday and many hardly get my attention to open them which ended up in thrash. If you are reading this, I presume that you have been sending and receiving emails for years.
In fact email marketing has proven its effectiveness for many years. But why is the open rate decreasing over the years? In fact many marketers failed to update their marketing strategy and many still stick to the strategies since its inception.
To let you understand better on email marketing strategies, I’ve done some research to show you some 5 cleverly designed email marketing campaigns that may inspire your next campaign.
1. Harpoon Brewery
Sometimes, sending Happy Birthday wishes to your customers do not need to come with a birthday cake or a big “happy birthday” text. This gives the impression that your company is no different with others.
So what does every human being on earth wants in life? We want friends, isn’t it? Harpoon Brewery cleverly personalized birthday e-card to their clients by inserting the phrase “From Your Friends At Harpoon”. This timely email can make your clients feel like it’s coming from a friend rather than a supplier! And it definitely feel human.
Being attentive and aware of what bother your recipients is very important. This email from Loft shows that they understand your frustration in the mixed-value inbox. In order to only provide information that matters, Loft asks their recipients to update their info preferences in order to deliver a more personalized experience.
You really need to observe your site visitors behaviour. If your site visitors are abandoning the form (eg: without updating profile), shopping carts or landing pages, then it will be the time to send emails directing them back to the site. However, you need to provide a reason that is acceptable to them and can make them feel good after reading.
Zipcar sent an excellent email to call their visitors back to the website with some lighthearted copy that nudges effectively, reminding them of their ability to help the planet.
To start an email marketing campaign, you can consider using AWeber, an internationally recognized tool used by many successful internet marketers.
Creating value to your visitors does not necessary mean providing information that is relevant to their preference. Sometimes, humorous emails work 10 times better.
JetBlue is one company that continuously engage their subscribers with humorous and cheeky email campaign. Every element from header to content leading to actionable “Call To Action” create lovable content without being pushy. You may want to consider adopting this image from the start.
5. Focus Pointe Global
It is really important to provide critical information in a short and simple manner especially requesting for survey participation. You must emphasize these type of critical information in your campaign materials order for recipients to decide whether to participate or not such as the clear, bold and extremely short explanatory copy by Focus Pointe Global.
There are many other cleverly designed email marketing campaign out there which you may want to share with us in the comment. We would love to hear from you.