You Will Be Shock to Find That Many Internet Marketers Continue to Make These Mistakes
Many internet marketers started Facebook Marketing with the mindset that “Facebook is a MUST” – and that’s all! There are mostly no planning nor strategy when starting. This may end up affecting the brand negatively. I am here to share with you 5 common mistakes internet marketers make when promoting on Facebook.
Mistake #1 Fail to Open Facebook Page
The best strategy to engage in Facebook marketing is to open a fan page. This allows marketing to a larger pool of fans compared to individual account which can only accept a maximum of 5,000 friends. Further, only with fan page, one is able run paid advertisement on Facebook. Buying Facebook ads is the fastest way to increase your page likes. Here's a mini course by Facebook influencer Kim Garst on how to create successful Facebook advertisements.
Mistake #2 Fail to Recognize the Importance of Website
Many marketers only market their products in Facebook without realizing that their business is vulnerable to Facebook sustainability. In fact, marketing on Facebook should not be the goal for any business. Instead, they should focus on driving fans to their website and deliver the information from there.
Only with a website, marketer will be less dependent on third party site for success. This reduces possible risk associated with third party like Facebook. You can start creating your website by typing your preferred domain name for FREE below.
Mistake #3 Fail to be Responsive and Update Consistently
This is really a huge mistake if you are doing the same. No one likes to be left unheard. This is the same for your fans. Being responsive and make follow up discussions raised by your followers can improve credibility which will lead to higher engagement. Another notable failure is not providing consistent updates. To prevent such mistakes, marketer should plan follow ups and use tool such as HootSuite to schedule your daily post. This will ensure consistency. Here's a 30 day free trial to Hootsuite.
Mistake #4 Fail to Invest Time and Effort
As mentioned just now, continuous posting is important to ensure engagement with your fans. This requires investment of time and effort especially setting aside time on a daily basis. Facebook marketing is different with search marketing where the latter only requires the understanding of customers’ keywords demand.
For Facebook marketing, you need to be creative to attract customers’ attention – be it creativity in writing headlines or graphic presentation. Without these, your customers will not feel compelled to visit your page. Here's how to creatively write catchy headline in 5 seconds to increase your Facebook engagements.
Mistake # 5 Fail to Convert Fans to Email Subscribers
This is really a mistake MANY Facebook marketers make. Many of the fan pages do not have any opt-in form to turn Facebook likes into email subscribers. Opt-in form is where you can get your fans to provide their details to you (normally email address) in exchange for a valuable report or newsletter provided by you. To create attractive opt-in form, you can try this tool namely FB Infiltrator or Aweber where the former is cheaper and simpler to use.
You can then start to embark in another method of marketing which is email marketing and this reduces your advertising cost. Your list is your biggest ASSET. For those who are not familiar with email, it is in fact the most profitable way of marketing online.
Finally, Facebook marketing can only succeed when you do it right. If you fix the mistakes mentioned above, Facebook marketing can move you to the next level of financial growth. Ignoring Facebook marketing or treating it as unimportant should never be an option.
If you have any question about 5 Common Mistakes Facebook Marketers Make or there’s any idea you can share with us, please do leave me a comment below. I love to hear from you.