5 Ways to Turn Facebook Likes Into Email Subscribers

Facebook has reported a huge 1.49 billion Monthly Active Users in the month of June 2015 which shows that its community is still growing. However, organic traffic reach has dropped tremendously as Facebook focuses on paid traffic to continually grow the business.

While there are many ways to increase traffic to your Facebook page, I prefer to focus on how to turn Facebook likes into email subscribers. To do this, you first need to have significant number of Facebook likes. A good number would be 50,000 likes to start with. But to reach this number fast, Facebook ads is the answer. Here's the mini video course I learn to place Facebook ads from a very well-respected Facebook influencer. I've written a review here.

Why the need to convert Facebook fans into email subscribers?


Ownership: You own and have full control of your email list. As long as you do not spam your subscribers, no one can take your list away.

Higher Impression: A higher percentage of your email subscribers will see your email compared to Facebook fans seeing your post. This is due to the decrease in organic Facebook traffic.

Spending Capacity: Email subscribers spent more as per the report by The Direct Marketing Association. Its ROI measured at 4300 percent!

How to turn Facebook likes into email subscribers


1. Add “email sign up” tab to your Facebook page. You can do this by adding an “email sign up” tab on the page which will lead to an opt-in form. Basically you embed opt-in form onto Facebook page. Good email marketing and autoresponder tool such as AWeber and GetResponse offer this function in Facebook.

Sign up button

Alternatively, you may want to consider using more advanced tool like LeadPages.net so that you can have a variety of choices on high quality webform design and awesome opt-in experience for subscribers (LeadBoxes) to choose from. This will enhance user experience.

2. Advertise on Facebook. Sometimes you just need to spent some money to advertise. Facebook has basically transformed into a giant advertisement platform as organic traffic is almost negligible. When you advertise on Facebook, you can target your audience based on many variables such as location, connection, interest, age, gender, language or more demographic segmentation such as relationship, education, ethnic, etc. I would say Facebook offers very comprehensive targeting tool to ease advertiser's work. However, you must make sure that your offer is attractive to your target audience. Here's a mini course on how to place Facebook advertisement to increase opt-in that you may want to check it out.

3. Integrate lead capture DIRECTLY inside FB post. Many are not aware that you can actually integrate real, functional opt-in forms and landing pages directly inside the Newsfeed and Fanpage posts to collect ultra-targeted leads regardless of whether the post is image or video based.

You can actually do this using a tool namely FB Infiltrator. By applying this method it increases visibility of your lead capture and improve opt-in rate tremendously as it ease the entire opt-in process.  This enhances user experience.

FB Infiltrator Review

4. Link to your lead capture landing page and not homepage. Many marketers made the mistake to automatically link everything to their homepage. What is the rationale for doing this? You really need to ask this question before deciding which page you want to direct your audience to. If your objective is to increase email list, then isn't the best way is to direct your link to lead capture landing page?

Please bear in mind that your lead capture landing page must be specifically designed to engage opt-in. It's important to give people to leave the landing page without much hassle. Ultimately, your intention is just to encourage people to join your list but not force them to sign up or leave. You can include your landing page link at your post or About section (hint: try to do “call to action”) .

5. Host a contest or giveaway. There are many success stories from Facebook marketers who gotten thousands of new subscribers by simply running contest and giveaways. However this strategy need to be supported with offers that your “ideal” subscribers would want… not simply any offer will do. Next, you will need to limit this contest to maximum 7 days only. Also must make sure that your contest opt-in page looks great and is mobile friendly. If you are keen to setup a Facebook contest, try LeadPages. It offers Facebook lead capture templates, landing pages and gated content too.

These are some I could think of how to turn Facebook likes into email subscribers. If you want to increase your subscribers fast, you can check out my review on CB Passive Income 3.0, a system with ready-made lead capture page and free ebooks. I've tried this system via solo ads and twitter marketing strategy and it works. But if you want to get free e-book on “Build and Grow Your List Fast” now, please click here.

I am sure you have some great idea to share with us on how to turn Facebook likes into email subscribers. Just leave us a comment below. We would love to hear from you.

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About the Author

Florence Ki
An ordinary person who chose Affiliate Marketing as retirement career! Hi, I am Florence, a learning blogger who loves marketing tools. I share proven strategies, techniques and tools to earn money online, particularly through affiliate marketing. I am a person who feeds on knowledge. Also believe that by sharing I can learn more. That's the reason I started ClickWebSuccess.com. Feel free to leave me a comment here if there's any topic you would like me to share.

21 Comments on "5 Ways to Turn Facebook Likes Into Email Subscribers"

  1. Hi Florence,

    These are useful knowledge on FB which an online marketer interested about.

    Thanks for sharing.

    Cheers
    Tracy

  2. It is true enough that Facebook is a powerful tool not just only for socializing with friends but also for conducting business. Since facebook opens every individual to the world of people and amazing pages, if used in the right way, it can be a means of earning popularity and money to earn. Nice article

  3. Thank you so much for this helpful information. It;s time for me to get to work building my e-mail list within Get Response.

  4. Hi Florence,
    First of all I like the professional look of your website. There are many things on the site but it doesn’t look cluttered. I guess you have been blogging for some time? Which theme are you using?

    Your post on turning FB likes into email subscribers is very helpful. I’ve just signed up to Aweber and wondering how to build up my email list.

    Thanks for sharing!
    Akoli

    • Hi Akoli,

      Thanks for the compliment. I’ve started blogging since 2007 but not very actively. The theme I am using is called MH Newsdesk. AWeber is in fact a very powerful email marketing tool and they do offer a lot of useful webinars if you subscribe to their blog. You may considered to check it out.

  5. Hey I just had a look at your site, I found it very interesting. I have been wanting to start email marketing but I don’t yet have many subscribers and I wanted to wait untill I had a subscriber base before upgrading to a paid subscription service. At the moment I have a free email list service with up to 500 subscribers but I only have a handful at the moment. Any suggestions on how to get more?

    • Hi David, you mentioned that you are going to upgrade into a paid subscription. Are you referring to email marketing tool like AWeber and GetResponse? If you can let me understand on how you currently recruiting subscribers, then maybe I can give more accurate advice.

  6. christian wijaya | September 23, 2015 at 3:48 pm | Reply

    HI Florence Ki, Nice review about facebook ads. Actually I am want to do some ads, but I don’t know I want to use google adsense or Facebook ads. Lucky, I have found your site so I know more detail about facebook ads. Your site is really great, and you have excellent written on it. Btw, Are you come from malaysia?

  7. Hi Florence,
    To be honest, I don’t use social media as much as I should, so I found your post very useful. There are several tips you give here that I had never thought about and I don’t remember seeing elsewhere. I particularly like the idea of adding an email sign up tab on your Facebook page.
    Thanks for the great info.

  8. Great article Florence! I started to realize the process of building a business based only on SEO was a bit too slow for my taste so I started to look around and I found Facebook ads just like you did.

  9. Hello, I’m new to online marketing (3 months old) and before even getting Email subscribers, I don’t even get that much of likes on my posts. I don’t even have my own facebook page yet. And I see others with bunch of likes and their own facebook pages. So I’m just curious, how are they getting so many likes on their posts? I rarely use FB except to just post my articles from my website.

    • You can opt to create a Facebook Ads to promote your page. This will gain you more likes. Alternatively, you can try organic method by posting more regularly on Facebook. However this may take more time and effort.

  10. Market Merchant | December 16, 2015 at 5:53 am | Reply

    Very nice webpage and overall, a very nice website. I love the topic and theme choice picked. And your color-scheme goes along amazingly with what you are talking about.
    I especially love your topic. I did not even think of using social media to gain a longer e-mail list however, amazing I am getting started on that right now.
    Thank YOU!
    🙂
    Zach Campbell (Owner/Operator)
    Market Merchant Merchandise – MM+ Info-Sites
    Online Job Market Secrets
    and
    Stress Relief Secrets

  11. Wow PlorenceKi,

    Great information! This is going to be so helpful!

    And your page is so cool!

    The use of different colors and textures in text make your post very well organized and easy to go through. Let’s say I need to find an information I know is in your post, it will be very easy for me to go directly pinpoint it.

    The pictures are nice, especially the gif of the free ebook.

    You have a good conclusion offering other solutions that you haven’t talked about.

    I also like the side of the page where we can see all your other posts. And the fact that the ads are subtle and at the bottom only is well done.

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