Start Small Business Online
Hi, my name is Florence, a small business marketer.
While I was working in an organisation helping small business owners start and grow their business, I too run a small business online doing blog marketing and providing marketing services to local businesses during free time.
With my extensive experience with small businesses (which I'll be sharing later), I therefore started this blog to help more people start theirs.
This blog will mainly consist of reviews of various online business opportunities, small business marketing strategies and key marketing tools & resources for newbies or business owners to start implementing…
- blog content marketing;
- search marketing;
- email marketing;
- social media marketing;
- affiliate marketing;
- chat marketing
- and many more.
My Personal Belief
Before I share with you my experience with small businesses, I would like to share a little about my personal beliefs – lifelong learning, sharing and keeping a work-life balance.
From here, you will understand why I love to encourage and help people start a small business online.
Lifelong Learning. I believe in lifelong learning and to tell you the truth, I literally feed on knowledge. Making incremental improvement over time energizes my mind and shield me from negativity.
Seriously, I can't live without learning new things. That's why I consistently connect with marketers from around the world to keep myself updated with latest marketing trends and practices.
I also believe connecting with community of small businesses can enrich my knowledge through learning about the various businesses they engaged with including possible challenges that are present.
To understand more about managing businesses, I got myself a MBA certification from Cardiff Metropolitan University, make myself a Certified Innovation Master to facilitate small business innovation and currently continue my DBA to further my study on leadership, business strategies & value creation.
Sharing. Well, I believe in sharing too. That's the reason why I joined NGO to contribute socially.
With the opportunity given by Junior Chamber International Malaysia, an NGO with mostly young entrepreneurs as members, I managed to motivate 200,000 people via creation of the inspiring video “Creativity Starts from a Belief” that won me the title of “Most Creative Individual 2010”.
To share more, I became frequent donor of World Vision and National Kidney Foundation including consistently provide assistance to those in need via Kiva.com.
I believe if you have more, you should also give more. And by sharing I can learn more too.
That's the reason why I involved myself in helping others and also to start this blog.
Keeping Work-Life Balance. Maintaining work-life-balance is really what I feel is important now. That's the only way you can continue your journey for long term without feeling tired or wanting to give up.
But I wasn't like this before. I was very focus with building my brick & mortar business during younger days. And I indeed missed out a lot of important things in life therefore decided to end my businesses to start afresh.
I love travelling to explore different culture, food, amazing nature, and of course visit various shopping destinations!
Throughout the years, I have traveled to Thailand, Singapore, Vietnam, Indonesia, Cambodia, Hungary, Germany, Poland, Austria, Slovakia, Czech Republic, China, Japan, South Korea, Australia, Taiwan and South Africa.
Oh, the recent trip I went last month was to Tokyo. That's the second time I visited this city but for the very first time travelling free & easy with my son to a place I am not familiar with.
In order for me to have time to do things that I enjoy, therefore I decided to start my small business online with the intention to quit my c-level 9 to 5 job soon – and I did it recently (updated on 26th Feb 2019)!
I believe with blogging, I am able to learn the unknown, share my knowledge with more people who think alike and travel around the world without the need to take leave from work!
My Entrepreneurial Experience in Small Business
Starting out with my own savings, I had to keep my business lean and therefore only employed a few employees.
I literally worked seven (7) days a week when first started.
Not only do I need to develop marketing strategies and designing marketing plans for my clients including my other small businesses, I was also the one implementing, monitoring and running all aspects of my business operation with a few employees.
I believe investing in marketing activities is important to grow any business.
Therefore I invested most of my time developing various channels mix that include offline and online channels starting as early as 2007. Some examples are direct mailer, point-of-sale, white papers, emails, mobile, and search marketing.
My most commonly used strategies are SEO content blogging, emails, direct mailers, white papers and mobile marketing. During that time, online marketing was pretty straightforward and easy to implement. Nothing complex at all.
However, these tasks took up too much of time and affected the quality of my life.
After spending 10 years focusing on my career without having work-life balance, I finally decided to end these and join employment so I could swap for more time.
My Employment Experience with Small Business
Starting 2011, I was attached with a company that was setup to help people or local small businesses produce and market innovative products.
These people mostly have little or no experience setting up a business and lack skills and resources in developing effective marketing strategies for implementation.
Therefore, my task involves advise and train small business owners to do market research, develop simple marketing strategies, design business implementation plan and facilitate the application of their business grant.
Throughout my career with this company, I've learned more about managing small businesses.
To further strengthen and keep myself updated of the current marketing trend, I joined Wealthy Affiliate to learn about online marketing for small businesses.
And this helps to set clear my direction in life.
Why Do I Start This Blog
Owning to my experience with small businesses, I understand the limitation and challenges faced by them. In fact, there are still people who lack marketing knowledge, resources and need help to grow their business.
Other than wanting to grow my own small business online, the reason why I started this blog is also to reach out to more people so I can share various types of marketing strategies, tools and resources to help them.
If you are also thinking to start a small business online, then I highly recommend you to start one with Wealthy Affiliate. It is very friendly for complete newbie and small business owners.
Whether you want to start small business online, learn about online marketing for small business or share your experience as online marketer, please drop me a comment below.
I would love to hear from you and also share more with you.