Have you found the right guide to Google keyword research?
Very often, people ask me how I managed to ranked my site in such a short period of time. Well, what you need is to find the right guide to Google keyword research. In this article, I will show you how to search for the right keyword and get your website ranked on Google.
Keyword research is the most important and valuable aspect to any marketer who uses search marketing to drive traffic. It is about researching for your niche market's keyword demand and present what is required by your target market. If it is done correctly, it will bring you not only massive traffic but most importantly, the right kind of visitors.
Evaluate The Value of Each Keyword
Have you ever thought of how much your selected keyword is worth to your website? Imagine if you own a jewelry shop, would your visitor search for the keyword of diamond ring or gold ring? Which keywords actually give you more clicks to your website? The answer can be easily found using keyword research tools but this cannot show you how valuable it is to receive traffic from those searches.
To really assess the value of a keyword, you need to understand your website, make some assumption, test and repeat the entire process again until you found the answer. Here is a basic process to assess value of a keyword.
1. Role Play
You need to put yourself in the shoes of your visitor. Think – Is the keyword relevant to your niche? Will searchers use this keyword to find something that they need? Does your website offer them the solution? Will they be satisfied with the findings? Can this result leads you to achieve your goal such as gain financial rewards? If all the answers to these questions is “Yes!”, then this is the right keyword to target.
To understand better who is your competitor and what they are offering, it is important to type in the keyword onto Google search engine. For those keyword result that shows paid advertisement on the top and right-hand side, it literally means this keyword is sought after and highly lucrative.
3. Test Your Keyword With Paid Ads
In order to quickly test effectiveness of your keyword, you can consider to buy test traffic and see how it converts. This will place your site on 1st page on Google. From Google Adwords, buy the exact keyword phrase and link it to relevant page in your website. Then track the impression and clicks over the course of around 150 to 250 clicks.
4. Analyse Your Data To Determine Exact Value
For example, a paid search ad generated 7,000 impression a day and it managed to bring 350 visitors to visit your site that generated 10 sales with a total profit of $700. This means profit or value of each visitor to you is $2 ($700 profit/350 visitors). Theoretically, in a year this keyword will generate a total profit of $255,500 if you managed to rank #1 on Google search.
Imagine if you can rank a keyword with 3,000 visits a day at $2 profit each, you will be earning $2 million a year! No wonder so many people love search marketing.
Long Tail Keyword Converts Better
Refer to the jewelry shop as a example, it would definitely be good to rank #1 for keyword such as “jewelry” that has thousands of searches everyday right?
However, this type of keyword normally would not convert better than long tail keyword such as “cheapest 1 carat D colour diamond ring”.
Let's analyse consumer behaviour here. How many times will you type “different keywords” to search for something? I personally will refine my search using at least 5 different keywords before getting to what I really search for.
For example, if I am looking to buy a diamond ring, this may be the sequence of my search
ring – diamond ring – 1 carat diamond ring – 1 carat D colour diamond ring – cheapest 1 carat D colour diamond ring
A person searching for “ring” is probably browsing with no intention to buy. But if someone is searching for something more specific such as “cheapest 1 carat D colour diamond ring”, probability is he already knew what he is searching for and ready to make the purchase. Got it?
Where To Find Keyword Research Tool
Many marketer will start their keyword research by using free tool such as Google Keyword Planner. Other than suggesting relevant keywords and provide estimated number of searches, it also predicts cost of running ads with these terms. However it is not able to predict the number of clicks to your website, number of website competing for the same keywords nor availability of domain with this keyword.
Many marketers who are serious in search marketing will normally choose more advance keyword research tool to target their keyword accurately and save time. One that I use and find very effective and time-saving is Jaaxy.
It accurately show you how many websites are competing for your selected keywords and at the same time enable you to check your Google rank with one simple click (you can read my Jaaxy Review here).
To get a better understanding on how to search for keyword, you can try out 30 free keyword searches right here.
In order to successfully ranked on Google, you not only need to understand the demand but also the difficulty to get your keyword ranked. You can find more information about how to search for keyword and get ranked on Google here.
If you have any tips or guide to Google keyword research that you would like to share here, please leave me a comment below. I would love to hear from you.