In the last article, I’ve written on how to write SEO content that rank on search engines whereby one of the pre-requisite is to write a catchy title. In the real world, we need to acknowledge the fact that it takes more effort getting people to read your content as I personally browse titles for 15 to 30 minutes before setting on one that catch my attention.
It is not solely about how good your content is but it is also about how catchy is your headline. In this article, I am going to share with you the formula to write catchy title that can encourage readers to click on your content. Concentrate on this and you will get more readers.
Numbers create attraction
It is very ironic that using number in headlines actually works. This is because number is able to give your reader an estimate and prep them for expectation in your content. For example, by looking at the number, they are able to except how much time is required to read your content.
You can try this experiment yourself at home. Take a magazine and flip to see what headlines catch your attention. Most will realize that their eyes are glued to numbers.
The use of adjectives are very important. It can let user visualize the content via “association” concept. For example, adjectives like “strange or eerie” will be able to create some “mysterious feeling” in your readers and with curiosity, then will want to read further.
However if you are thinking to excite your readers, then words like fun and incredible may be appropriate. Here are some adjectives that you can use in your title.
There must be a value you are bringing to your readers in the content you created. This value need to be communicated in the headlines. For example, if you want to tell them “ways” to create a website for free, then the word “ways” must be shown. Here are some rationalization words you can consider using.
The 5W and 1H
Why, Who, When, What, Where and How are trigger words. These words create a perceived “solution” to the readers. Also it is most commonly used by readers to do a search online. However, if you are using these, then it may not be feasible to combine with numbers
Read also: Guide To Google Keyword Research
Be Bold with Your Promise
People love promises. It strengthens confidence of the reader to move forward with whatever is in their mind. For example, a person who has no confidence to learn Internet Marketing via eLearning will be willing to try if the platform promises 60 days Money Back Guarantee. Your main objective is to challenge your reader to read the article. And therefore, be bold with promises and of course, you need to deliver your promise too.
The Combined Formula
Here is one formula that you should try.
Number or Trigger Word + Adjective + Keyword + Promise
Using example of this article, a simple headline can be as such
“How to Write Catchy Headline”
Or you could apply this formula and make it “How To Creatively Write Catchy Headline in 5 Seconds”. However, if you are making a bold statement, you need to make sure that your content can really deliver value that is promised in your headline.
I am sure there are many more ways to write catchy headline other than the formula recommended here. You are welcome to share your thoughts on the comment box below. We love to hear from you.